A month-long tour across North America, covering cities from Los Angeles to Dallas to New York City, was the stage for an exclusive event held at movie theaters. This tour aimed to give defenders a behind-the-scenes look and to enlist them as allies in the effort to reclaim the advantage from adversaries.
The experience began with a VIP invitation, which included a unique RFID key mailer for special access to the activation site. Defenders entered the theater through a secret side door and presented their RFID key for entry. Upon arrival, they were greeted with a special gift, a playbill, and a branded Cybereason swag box to enhance their experience. It was truly a one-of-a-kind opportunity to be part of the action.
Credits go to: Matt Ansoorian, Marie Reyes, Catherine Kong, Katherline Hao, Will Allen, Adam Peterson and Adam Barrera
Scope
- Experience
- Design
- Strategy
Action Items
- Print collateral
- User journey
- Art direction/designer
