The RSA Cybersecurity Conference is a major event in the industry, and the goal of our booth was to provide attendees with an immersive experience. Through the use of large LED screens and strategically placed mirrors, we created the illusion of a seemingly endless environment.
In addition to its visually appealing design, we also made the booth interactive, with three touchpoints that allowed attendees to actively engage with the space. As a final touch, we offered a limited edition owl figurine as a giveaway, along with seven unique hoodie designs, ensuring that attendees had a memorable and interactive experience at our booth.
Credits go to: Matt Ansoorian, Marie Reyes, Catherine Kong, Katherline Hao and Will Allen
Scope
- Experience
- Design
- Strategy
Action Items
- Booth graphics
- Hoodie designs
- Print collateral
- Booth design
