We successfully established a new brand identity that positioned us as a major player in the industry. Our core brand elements were reimagined to bring the brand to the forefront and make a lasting impression.
Our updates included a comprehensive overhaul of our visual identity, including a refreshed logo, updated typeface, refreshed color palette, new icons, branded merchandise, clarification of the relationship between our main brand and sub-brands, new pattern designs, textures, illustrations, a redesigned website, and a new photo treatment. These updates have helped us to elevate our brand and position us as a leader in the industry.
Credits go to: Matt Ansoorian
Scope
- Branding
- Strategy
Action Items
- Succesful rebrand
- Stand our from the crowd
- Art direction/designer
