I was privileged to be a part of the first ever FalCon at CrowdStrike. In this role, I was responsible for creating a visual identity for the conference. During my time at CrowdStrike, I successfully branded the 2017, 2018, 2019, 2020, and 2021 FalCon events. Attendance at the conference grew from 250 customers in 2017 to 10,000 virtually in 2020, with 30,000 registered attendees in 2021. My favorite years were 2018 and 2019 as seen below.
Scope
- Experience
- Design
- Strategy
Action Items
- Customer joinery
- Touch points
- Art direction
- Print collateral
FalCon 2018
Special guest Steve Wozniak (2018)
FalCon 2019
Special guest Magic Johnson (2019)
