This experience was designed to coincide with the launch of the Adversary Universe microsite, with the goal of showcasing the site to the public. To make the experience interactive and engaging, we included several touchpoints such as a decoding mechanism, an activation key, and our first adversary figurine.
These touchpoints were sent to customers through the mail, creating an immersive and hands-on experience. The success of this launch was evident in its continued use in CrowdStrike’s marketing and advertising efforts. It was a huge success for the microsite launch!
Credits go to: Matt Ansoorian, Marie Reyes and Melanie Wells
Scope
- Experience
- Promotion
- Strategy
Action Items
- Art direction
- Creative
