I had the opportunity to work on a fun project where I led an entire website redesign from start to finish. This involved defining the website’s goals and objectives, analyzing the strengths and weaknesses of the current website, conducting market research to identify the target audience’s needs and preferences, creating a project plan, identifying key stakeholders, and setting timelines and budgets.
Additionally, I oversaw and created the visual design of the website, including the layout, color scheme, typography, and images, and created wireframes and prototypes to test the design and functionality of the website. I loved working on this project as web design is my passion.
Scope
- Full website redesign
- Generate more demand and drive site engagement
- Strategy
- UX | UI
Needs & Wants
- Design system
- Module design
- Scalability
